“Retail for non-Retail: retail basics
Program
3 hours
on request
Price:
on request
on request
on request
For whom
For beginners in communication, advertising, PR agencies, marketing and PR departments of commercial companies that work with retail chains. For anyone who wants to understand and use the full range of existing communication tools and create integrated marketing solutions.
In the program:
- Grocery retail: channel characteristics and analytics
- Structure of the food market in Ukraine. Main players
- Global Retail
- Key indicators: quantitative and qualitative distribution
- Marketing on the sales floor
- Communication tools at points of sale. Examples
Trainers
A list of all other Old School trainers is being compiled and will appear here soon.
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