For whom
For specialists in communication, advertising, PR agencies, marketing and PR departments of commercial companies who use research to plan communication and advertising campaigns, plan research, set tasks for research companies and monitor their implementation
In the program:
- When to do research?
- How to choose a research type: qualitative or quantitative?
- How to choose research methods?
- How do researchers select a sample?
- How to check if your research questions are formulated correctly?
- How long does it take to collect data?
- How to interpret the results? How to check the quality of an analytical report?
- Key players in the Ukrainian research market