“Advertising for non-Advertisers: advertising basics

For whom

Lecture for beginning specialists in communication, advertising, PR agencies, marketing and PR departments of commercial companies who want to understand and use the full range of existing communication tools and create integrated marketing solutions.

And also for those who are faced with advertising, creating creativity, finding non-standard advertising solutions, or actively collaborating with advertising agencies.

In the program:

• What is advertising
• History of advertising
• Basic advertising functions
• Key concepts in advertising: brand and branding; the target audience; positioning: brand pyramid; message; big idea
• Advertising production
• Advertising agencies around the world and in Ukraine