For whom
For specialists in communication, advertising, creative, PR agencies, managers and employees of creative departments, employees of creative teams and projects, as well as for everyone who often brainstorms in a team
In the program:
- What problems does brainstorming solve?
- Roles of brainstorming participants
- Rules for healthy brainstorming
- Brainstorming planning
- 20 techniques for defusing situations
- Correct problem statement
- Brainstorming moderation
- Brainstorming techniques: practicing each technique in groups
- How to evaluate and select generated ideas