Effective briefing
Program
2 days
on request
Price:
on request
on request
on request
For whom
For employees of creative and advertising agencies: client service representatives, new business managers, creatives who work with client briefs and interact with agency client service
You will learn:
Working with the client’s task (brief) from the moment it is received until the development of a creative idea begins, that is, until the task is transferred to the creative department, namely:
- ask the client the right questions
- determine the client’s business goals
- transform the client’s business goals into marketing and communication goals
- adjust the client’s brief taking into account the information received
Trainers
A list of all other Old School trainers is being compiled and will appear here soon.
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