Planning a Communication Strategy
Program
1 day
on request
Price:
on request
on request
on request
For whome
For specialists in communication, advertising, PR agencies, marketing and PR departments of commercial companies who are directly involved in the creation of communication strategies
In the program:
- Situational analysis: The context in which the strategy is created; Concepts “Product” / “Project”/ “Brand”; “Target audience” and “Stakeholders”; What is insight? How to find it?; Past experience. Why do we need this?
- Communication strategy: Communication objectives; Communication message; Creative concept. Big Idea
- Selecting communication channels, including media and digital channels
- Implementation of the communication strategy: Communication plan. Budget and resources; Risk assessment, KPI’s, reporting
Trainers
Expert in public relations and strategic communications
Expert in business and public communications
Other courses For business companies
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