“Media for non-Media: basics of media advertising
Program
3 hours
on request
Price:
on request
on request
on request
For whom
For beginners in communication, advertising, PR agencies, marketing and PR departments of commercial companies who take part in planning media campaigns and collaborate with media agencies as part of their professional duties and projects.
And also for everyone who wants to understand and use the full range of existing communication tools and create integrated marketing solutions
In the program:
- Media space of Ukraine: current state of media by category
- Key media indicators: GRP, CPP, Reach, Frequency and others
- Analysis of all media channels: TV, Internet, outdoor advertising, radio, press
- Selecting a media channel depending on the goals of the communication campaign
- Features of advertising placement in different media channels
- Modern trends in media development
Trainers
A list of all other Old School trainers is being compiled and will appear here soon.
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