Integrated marketing communications

For whom

For specialists from full-cycle advertising agencies and communication holdings, as well as specialists from communication, advertising, creative, and PR agencies who strive to provide comprehensive services to clients and want to use the synergy effect of all major marketing communications tools in communication campaigns.

During the practicum, the participation of integrated teams in a client’s tender is practiced.

In the program:

• The concept of integrated marketing communications
• What is the difference between an integrated communication campaign and a 360 degree campaign?
• Key challenges when creating an integrated presentation
• Practicum on creating an integrated presentation
• Practicum on organizing the process of preparing a tender proposal