Crisis communication

For whom

For specialists in communication and PR agencies, PR departments of business companies and everyone who communicates on behalf of a company in the public field.

In the program:

• What is a crisis? Three phases of dealing with a crisis
• Types of crises and causes of crises
• Crisis development cycle
• Crisis response strategies
• Crisis response team
• Crisis communication tools
• Crisis communication rules
• Specifics of key messages
• Classic reasons for reputational losses during a crisis
• Crisis prevention

During the training, participants perform 3-4 exercises, depending on the specifics of the request. The exercises are aimed at assessing the risk level of potential crisis situations, developing an action plan if a crisis has already occurred and developing key messages for communications. It is possible to record an interview on camera or simulate a press conference. The training program can be adjusted depending on the request. The program may include a discussion of the specific features and specific cases of the organization