Creating effective press releases and press announcements
Program
1 day
on request
Price:
on request
on request
on request
For whom
For specialists in communication and PR agencies, marketing and PR departments of commercial companies who write announcements and releases for the media and want the media to attend their events and publish news based on press releases
In the program:
- Types of press texts
- Press announcement and press release as the most common formats
- Rules for writing press releases: DO’s and DON’Ts
- How journalists read press releases
- Headline mastery. Conciseness
- Clichés and stock phrases – how to distinguish one from the other and how to paraphrase set phrases
- Rhythm and euphony of the text
- Visual presentation of text
Trainers
Expert in public relations and strategic communications
Other courses For business companies
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