For whom
Lecture for beginners in marketing and communications who do not have a marketing education and have not taken a marketing course at a higher education institution. Or they passed it, but already forgot everything 🙂
In the program:
- Classic marketing and our realities
- Marketing Goals
- Types of markets and their main players
- Marketing Planning Basics
- Business-level competitive strategies
- Key indicators, SMART, SWOT analysis
- Basic formulas useful in work