Insight and creative strategy
Program
2 days
on request
Price:
on request
on request
on request
For whom
For employees of creative and advertising agencies: account directors, account managers, creatives, planners, who::
- have at least 2 years of experience in the advertising and communications business
- are responsible for creating the creative brief
- take part in the development of a communication strategy and its implementation
Participants will:
- realize how much the right strategy and insight influence the quality of the creative concept
- learn the algorithm for working on a creative brief
- learn to distinguish real insight from fake ones
- will gain practical skills in searching for insights and developing a communication strategy
- will be inspired to create brilliant creative ideas
Trainers
Expert in creative campaigns, gamification and engagement marketing
Other courses For business companies
TRAINING
LECTURE
TRAINING
TRAINING
TRAINING
PRACTICUM
TRAINING
TRAINING
TRAINING
TRAINING
TRAINING
TRAINING