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“BTL for non-BTL: basics of indirect advertising

Program

3 hours
on request
Price:
on request
on request

For whom

For beginners in communication, advertising, PR agencies, marketing and PR departments of commercial companies who want to understand and use the full range of existing communication tools and create integrated marketing solutions.

In the program:

  • Main types of indirect communications (BTL)
  • Basic mechanics
  • Performance measurement tools
  • Situations of using one or another approach and examples
  • State of the BTL market in Ukraine
  • Vivid examples of the global BTL market
order

Trainers

Yvetta Delikatna
Expert in business and public communications

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