For whom
For communications specialists of public and international organizations, government institutions who take part in the development of creative communication solutions or interact with creative agencies in the development of such solutions.
Participants will:
- realize how much the right strategy and insight influence the quality of the creative concept
- learn the algorithm for working on a creative brief
- learn to distinguish real insight from fake ones
- will gain practical skills in searching for insights and developing a communication strategy
- will be inspired to create brilliant creative ideas