How to write press releases and press announcements so that media react to them


1 day
on request
on request
on request

For whom

For communications specialists of public and international organizations, government institutions who create announcements and releases for the media and want the media to attend their events and publish news based on press releases

In the program:

  • Types of press texts
  • Press announcement and press release as the most common formats
  • Rules for writing press releases: DO’s and DON’Ts
  • How journalists read press releases
  • Headline mastery. Conciseness
  • Clichés and stock phrases – how to distinguish one from the other and how to paraphrase set phrases
  • Rhythm and euphony of the text
  • Visual presentation of text


Expert in public relations and strategic communications

Other courses For non-profit organizations