For whom
For communications specialists of public and international organizations, government institutions who write posts for social media
In the program:
- What is Social Media Marketing and Content Strategy
- Facebook content creation and visualization
- Basic copywriting techniques for Social Media
- Principles of information style in SMM
- The main components of a post for Facebook
- Adaptation of a press release for a post for Facebook
- Longread vs short messages
- Basic approaches to visualizing pages and posts on Facebook
- Desktop vs Mobile
The training can be focused on a specific social media channel upon request : Instagram, Telegram, LinkedIn, X (Twitter).