How to set communication tasks so that the contractor develops an effective solution

For whom

For communications specialists of public and international organizations, government institutions. For those who are responsible for creating communication strategies and interaction with contractors: sets communication tasks for them and monitors their implementation.

In the program:

• Logic for planning a communication strategy
• What do you need to know about the project/program?
• The role and significance of research
• What do you need to know about the target audience and stakeholders?
• How to set communication goals. What are communication goals and how are they measured?
• What is a communication message? Why is this so important? What are narratives?
• How to identify communication risks?
• Types of сreative ыolutions you can expect and demand from a contractor
• Channels and types of communications. Overview of the Ukrainian media market
• What indicators influence the choice of media channels?
• What are the types of non-media channels?
• What can you get from different types of contractors with limited resources and budget?
• How to choose a contractor. Structure of the Ukrainian market.
• Budget framework and average costs for each type of communication service
• What does a complete communications strategy look like?
• Distribution of responsibilities between communication experts on the contractor’s side and the customer’s communication team.