How to plan a media campaign
Program
3 hours
on request
Price:
on request
on request
on request
For whom
For aspiring communications specialists of public and international organizations and government institutions. For those who participate in planning media campaigns and collaborate with the media as part of their professional duties and projects.
In the program:
- Media space of Ukraine: current state of media by category
- Key media indicators: GRP, CPP, Reach, Frequency and others
- Analysis of all media channels: TV, Internet, outdoor advertising, radio, press
- Selecting a media channel depending on the goals of the communication campaign
- Features of advertising placement in different media channels
- Modern trends in media development
Trainers
Expert in business and public communications
Other courses For non-profit organizations
TRAINING
TRAINING
