How to write posts for social media so that people read them

Program

1 day
on request
Price:
on request
on request

For whom

For communications specialists of public and international organizations, government institutions who write posts for social media

In the program:

  • What is Social Media Marketing and Content Strategy
  • Facebook content creation and visualization
  • Basic copywriting techniques for Social Media
  • Principles of information style in SMM
  • The main components of a post for Facebook
  • Adaptation of a press release for a post for Facebook
  • Longread vs short messages
  • Basic approaches to visualizing pages and posts on Facebook
  • Desktop vs Mobile

The training can be focused on a specific social media channel upon request : Instagram, Telegram, LinkedIn, X (Twitter).

Trainers

Expert in digital communications, copywriting and content marketing in social networks

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