How to prevent a communication crisis and what to do if a crisis has already happened

For whom

For communications specialists of public and international organizations, government institutions and everyone who communicates on behalf of the organization in the public field

In the program:

• What is a crisis? Three phases of dealing with a crisis
• Types of crises and causes of crises
• Crisis development cycle
• Crisis response strategies
• Crisis response team
• Crisis communication tools
• Crisis communication rules
• Specifics of key messages
• Classic reasons for reputational losses during a crisis
• Crisis prevention

During the training, participants perform 3-4 exercises, depending on the specifics of the request. The exercises are aimed at assessing the risk level of potential crisis situations, developing an action plan if a crisis has already occurred and developing key messages for communications. It is possible to record an interview on camera or simulate a press conference. The training program can be adjusted depending on the request. The program may include a discussion of the specific features and specific cases of the organization