Effectiveness indicators of communication campaigns and methods of measuring them

Program

3 hours
on request
Price:
on request
on request

For whom

For project managers planning communication campaigns.

Participants will learn:

  • About 3 levels of evaluating the effectiveness of communication campaigns
  • About the tools that are used to measure them
  • How to plan effectiveness indicators at the start of a campaign
  • How to assess the risks of failure to meet performance indicators

Trainers

Expert in business and public communications

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